1. Money matters.
Posters are one of the most cost effective forms of
advertising on the market.
Posters allow you to spread your message to a wide audience
far cheaper than radio, print or television advertising in a simple, easy and
affordable way.
2. Posters are credible.
Poster advertising is a tradition that carries itself with
distinction.
Customers are more likely to trust poster adverts because
they appear in public places and are more accessible.
Posters have a rich visual history embedded in our psyche so
if in doubt, Keep Calm and Poster Advertise.
3. Customers Need YOU!
Poster campaigns may have history behind them but they have
a future in front of them. Use them to create a direct call to action for your
customers and tell them what you want them to do. Phone this number. Tweet this
message. Visit this shop. Grab this discount. Poster campaigns create direct,
effective response.
4. Posters ads are highly visible.
Posters are easy to see and pictorial messages are what
makes poster advertising so unique. A great poster with a striking and
compelling visual can improve your company’s visibility. So let your business
shine!
5. They are versatile.
Endless design possibilities, fabulous fonts, gorgeous
graphics and joyous words combine to offer your business huge advertising scope
using poster power.
6. If you like it then you better stick a pin in it.
Think of your poster like a memory pin for the customer –
poster advertising makes your message stick in their minds. Good posters are
vibrant, creative, succinct and memorable.
7. A captive audience.
Shopping centres, public places, washrooms, lifts,
escalators, eating areas and the heavy footfall outside toilet facilities all
create perfect places for posters to impact on a captive audience.
8. Not all traffic jams are bad.
Heavy traffic in a shopping centre is good news for
business, provides a guaranteed audience and insures your poster gets seen!
Posters have the unique ability to reach a huge target audience and make an
impact so take advantage of high traffic areas to display your poster for
maximum reach. You can use your poster in some of the busiest shopping centres
and designer outlets.
9. Posting isn’t just for social media!
Posters can be used to raise the profile of your twitter
handle, create a buzz on social media with a cleverly planned strategy of
intrigue or used as a great way for people to instantly connect with your
business. Customers can use phones to snapshot information they need for later
so if your poster catches their eye it can cut across the social media platform
too. Make your poster campaign go viral!
10. Posters are a powerful medium.
They have the ability to cause a rapid response in
customers. A good poster can arouse empathy, connecting your company to the
hearts and minds of customers with emotive visual imagery demanding attention.
So to get noticed and get connected to your customers, poster advertising never
fails.