Elevator advertising is probably the most effective
advertising available in terms of consumer awareness, simply because occupants
of elevators are a captive audience surrounded by few distractions.
The key to successfully operating an advertising service that
specializes in marketing elevator advertising spaces is to secure the busiest
elevators in the community for the service. Ideally, you should concentrate on
securing elevators in commercial buildings such as malls, office towers and
hospitals. The higher the elevator foot traffic the easier it will be to secure
advertisers to purchase the advertising spaces.
Furthermore, to secure the best elevator locations for the
business, consider a revenue split arrangement with the owner of the building
or property manager of the building and develop interesting ways to display the
advertisements.