Digital Screens
Digital screens offer an exciting opportunity for
advertisers to take their airport advertising campaign into the 21st century
with a well-crafted digital screen advertising plan.
Digital screens are flexible and adaptable, offering
targeted information which provides a responsive real time, flexible
communication solution. They can broadcast valuable messages in real time, such
as weather data, traffic and transport status updates, events information and
even emergency messaging.
In addition, they enhance our partners’ own communication
campaigns, reflecting the design and tone of other communication, and
incorporating information from social media platforms.
Digital screens come in a variety or sizes and formats and
vary from airport to airport these include:
Digital Screen Networks
A Digital Network, made up of beautiful 70’’ LCD screens,
will allow your brand to grab attention even in a crowded and noisy airport
setting. Network of screens also feature content management system, which
allows tailored advertising in the form of targeted or live campaigns. For
instance, the system can target specific flights from specific countries,
change the creative from day to night, or broadcast live content.
Premier Digital
These head-on view LCD screens can accommodate dynamic
content and are available in nearly all of our airports. They feature industry
standard 16:9 content for ease of graphics production.
Zeus Digital
One of our most sought after formats, Zeus is a network of
ceiling mounted (suspended) digital screens with a head-on view that can’t be
missed!
Video Walls
These concourse level video walls feature standard 16:9
graphic content to pair with Premier Digital, but offer much larger viewing
areas.
Large Format Digital
We have deployed various sized elongated video walls. Most
have a 3.5:1 aspect ratio (billboard format) to package outdoor with airport
opportunities.
Vertical Digital
The vertical format is becoming more popular as it
integrates perfectly with mobile video content. The screens can be different
sizes (42”, 60”, 80”, etc.) but all can accommodate standard 9:16 content.
Baggage claim Digital
Baggage claim is the perfect place to welcome arriving passengers
on digital screens. Our screens can accommodate dynamic content such as weather
triggers, data overlays and real time updates.
